Which choice below best describes diffusion model forecasting? Uses analogous situations to predict adoption rate Examines underlying causes to predict future conditions Leverages known sales history to extrapolate future sales Uses market surveys of initial trials to predict future sales
Which choice below best describes diffusion model forecasting? Uses analogous situations to predict adoption rate Examines underlying causes to predict future conditions Leverages known sales history to extrapolate future sales Uses market surveys of initial trials to predict future sales
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which choice below best describes diffusion model forecasting?
Uses analogous situations to predict adoption rate
Examines underlying causes to predict future conditions
Leverages known sales history to extrapolate future sales
Uses market surveys of initial trials to predict future sales
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