### Decision Approaches for Various Scenarios**Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Why?**| | Decision Approach | Why? ||------------------------------------------|---------------------------------------------------------------------------------------------------------------------|------------------------------------------------------|| **Adopting a pet from a shelter** | | || **Picking a movie to watch on a Friday** | | || **Buying lunch at the student union** | | || **Buying athletic shoes** | | || **Renting an apartment** | | |### Hotel Selection Models| | Most **weekday** guests use a **conjunctive model** in choosing their hotels. | Most **weekend** guests use a **lexicographic model** in choosing their hotels. ||-----------------------------------------------|------------------------------------------------------------------------------|--------------------------------------------------------------------------------|| **Describe how this model would work in their hotel selection.** | | || **What kind of marketing messages would work well to reach customers using this model? Why?** | | |This layout outlines different decision-making approaches for specific scenarios and explores hotel selection models based on whether guests are staying during the week or over the weekend. Each section prompts the user to consider the decision-making process and marketing strategies suitable for different consumer behaviors.

The customers make use of different types of decision making process under different circumstances…

Answered: Adopting a pet from a shelter Picking a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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