If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decision

If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decision

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A. information search

B. problem recognition

C. postpurchase behavior

D. evaluation of alternatives

E. purchase decision

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