If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decision
If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decision
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process.
A. information search
B. problem recognition
C. postpurchase behavior
D. evaluation of alternatives
E. purchase decision
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