Answered: Discuss the ad, including the target…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Find an ad (placed in the media…not just an image from a website) for Sensodyne Tooth Paste

Discuss the ad, including the target market, ad content and design, and message appeal. Do you think the ad accomplishes its objectives (why or why not)?

Transcribed Image Text:SENSODYNE PM-IN-SENO-20-00016 GREY/1584/20 Tooth sensitivity can get worse*. Don't ignore it. Tooth sensitivity is a short, sharp sensation felt when having something cold or hot. This occurs when the nerves inside the tooth are stimulated. The condition can get worse. Don't ignore it. A change from your daily toothpaste to Sensodyne can make a difference. Brush twice a day for effective relief. *Retail Value Sales data 12 months ending September 2019. "The underlying cause leading to tooth sensitivity may aggravate if not managed. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen, see your dentist. "With twice daily brushing. Use as directed on pack. Visit your dentist regularly. © 2020, GSK group of companies or its licensor. All rights reserved. Trademarks are owned by or licensed to the GSK group of companies. DYN FLUORIDE TOOTHPASTE SENSODYNE CLINICALLY PROVEN RELIEF AND DAILY PROTECTION FOR SENSITIVE TEETH Fresh Gel Everyday cool freshness DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH "I recommend Sensodyne." - Dr. Sushma Kapoor, dentist practising in the UK. No.1 BRAND Clinically proven sensitivity relief." gsk

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