The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting with the goal of improving consumer attitudes toward the brand. By improving the taste, the company is trying to influence consumers to do which of the following? change their belief change the importance of the evaluative criteria consumers use in choosing the product add a new evaluative criteria to those the consumer previously considered change the feelings the consumers have toward their belief Bill has a toothache, and he wants it to stop hurting. However, he has always been afraid to go to the dentist. What type of motivational conflict is Bill experiencing? a primary-secondary conflict an approach-approach conflict an avoidance-avoidance conflict an approach-avoidance conflict Which of the following best describes the use of two-sided messages to communicate with consumers? Two-sided messages are widely used and are very effective influencing target audiences. Two-sided messages are too costly to produce Two-sided messages can be quite effective, yet marketers generally reluctant to use them Two-sided messages are no different from one-sided messages and are used about equally by marketers.
The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting with the goal of improving consumer attitudes toward the brand. By improving the taste, the company is trying to influence consumers to do which of the following?
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change their belief |
||
|
change the importance of the evaluative criteria consumers use in choosing the product |
||
|
add a new evaluative criteria to those the consumer previously considered |
||
|
change the feelings the consumers have toward their belief |
Bill has a toothache, and he wants it to stop hurting. However, he has always been afraid to go to the dentist. What type of motivational conflict is Bill experiencing?
|
a primary-secondary conflict |
||
|
an approach-approach conflict |
||
|
an avoidance-avoidance conflict |
||
|
an approach-avoidance conflict |
Which of the following best describes the use of two-sided messages to communicate with consumers?
|
Two-sided messages are widely used and are very effective influencing target audiences. |
||
|
Two-sided messages are too costly to produce |
||
|
Two-sided messages can be quite effective, yet marketers generally reluctant to use them |
||
|
Two-sided messages are no different from one-sided messages and are used about equally by marketers. |
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