Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand),said the brand's products were meant to be viewed by consumers as playfulaccessories. "Everyone who is in this space is focusing their marketing on the bridalcategory." Ms. Morrison said. "And we believe they are missing an incrediblyinteresting opportunity: the self-purchasing professional and younger woman, theolder woman who already has a jewelry collection," and any woman "who doesn'twant the weight and seriousness of a real diamond for everyday life.""Though man-made stones account for only about 2 percent of the diamondindustry's supply, analysts at Citibank have forecast a possible rise to 10 percent by2030." Based on this quote in the article, how would you categorize Lightbox in DeBeers' portfolio planning?DogsStarsQuestion MarkCash CowRed Light

The BCG matrix is a product portfolio that represents the product portfolio of the company. The…

Answered: Sally Morrison, the head of marketing…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning?

O. Dogs

O. Stars

O. Question Mark

O. Cash Cow

O. Red Light

Transcribed Image Text:Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? Dogs Stars Question Mark Cash Cow Red Light

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