Discussion 1. All consumer buying decisionsgenerally fall along a continuum ofthree broad categories: routineresponse behavior, limited decisionmaking, and extensive decisionmaking.2. Review this process in section 6-4 ofyour text.3. Then describe one of your purchasewhich involved extensive decisionmaking in terms of the five stages ofthe consumer decision-makingprocess.4. You have to identify five steps ofprocess (Exhibit 6-1): 1) Why/whendid you recognize need for a purchase?2) what kind of info search did you do?what is your 'consideration set'consists of? 3) What is 'evaluativecriteria' you used? 4) Purchase: wheredid you buy? 5) Post-purchasebehavior.5. Then, what is your thought afteridentifying 5 steps of buying behavior?Or what could have done better, froma company (either your choice or otherbrands) perspective, in order to satisfyyou and make you be a loyalcustomer?

This response effectively addresses the task by breaking down the five stages of the consumer…

Answered: 1. All consumer buying decisions…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 1: Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn. Take a position: Marketing spend should be maintained or increased during a recession or economic downturn versus Marketing spend should be cut along with all the other spending in the organisation.
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Question 3 A Company produces five products using two machines, two raw materials and labour. The profit per unit for each product, availability of each resource and the requirement of each resource for each product are as below Excel sheet. In addition, each product has a maximum market demand. The company does not wish to exceed this for any product. The objective is to maximise profit subject to availability of resources and market demands. A 1 2 Prod 1 3 Prod 2 4 Prod 3 5 Prod 4 6 Prod 5 7 8 B 15. 384615 30. 769231 9 10 Prod 1 11 Prod 2 12 Prod 3 13 Prod 4 14 Prod 5 15 16 17 18 Total Profit 19 2838. 4615 0 200 100 C D Max Market Profit/unit 100 50 50 200 100 Machine Machine 2 0.3 0.5 0.4 0.5 0.4 0.8 0.6 0.9 0.5 0.4 $6.00 $8.00 $5.00 $9.00 $7.00 E F Material 1 Material 2 Labour 0.5 0.7 0.4 0.8 0.2 0.9 0.3 0.6 0.4 0.5 Machine 160 K Machine 170.76923< Material 1 120< Material 2 205.38462 Labour 137. 69231 0.6 0.6 0.5 G 0.4 0.3 H I Avail 160 400 120 280 300
Supervision Question Why does compromise generally leave both parties feeling frustrated?
QUESTION THREE [20]3.1 Explain what is meant by the global legal-political environment of business. 3.2 One area where companies feel the legal and political effects in the global environment is in the “terms of access”. The phrase "terms of access" refers to all the conditions that apply to the importation of goods from a foreign country.With regard to this, discuss the legal instruments that are used to create these ‘conditions’ as barriers to trade between countries

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