1. All consumer buying decisions generally fall along a continuum of three broad categories: routine response behavior, limited decision making, and extensive decision making. 2. Review this process in section 6-4 of your text. 3. Then describe one of your purchase which involved extensive decision making in terms of the five stages of the consumer decision-making process. 4. You have to identify five steps of process (Exhibit 6-1): 1) Why/when did you recognize need for a purchase? 2) what kind of info search did you do? what is your 'consideration set' consists of? 3) What is 'evaluative criteria' you used? 4) Purchase: where did you buy? 5) Post-purchase behavior. 5. Then, what is your thought after identifying 5 steps of buying behavior? Or what could have done better, from a company (either your choice or other brands) perspective, in order to satisfy you and make you be a loyal customer?
1. All consumer buying decisions generally fall along a continuum of three broad categories: routine response behavior, limited decision making, and extensive decision making. 2. Review this process in section 6-4 of your text. 3. Then describe one of your purchase which involved extensive decision making in terms of the five stages of the consumer decision-making process. 4. You have to identify five steps of process (Exhibit 6-1): 1) Why/when did you recognize need for a purchase? 2) what kind of info search did you do? what is your 'consideration set' consists of? 3) What is 'evaluative criteria' you used? 4) Purchase: where did you buy? 5) Post-purchase behavior. 5. Then, what is your thought after identifying 5 steps of buying behavior? Or what could have done better, from a company (either your choice or other brands) perspective, in order to satisfy you and make you be a loyal customer?
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
Related questions
Question
Discussion
Transcribed Image Text:1. All consumer buying decisions
generally fall along a continuum of
three broad categories: routine
response behavior, limited decision
making, and extensive decision
making.
2. Review this process in section 6-4 of
your text.
3. Then describe one of your purchase
which involved extensive decision
making in terms of the five stages of
the consumer decision-making
process.
4. You have to identify five steps of
process (Exhibit 6-1): 1) Why/when
did you recognize need for a purchase?
2) what kind of info search did you do?
what is your 'consideration set'
consists of? 3) What is 'evaluative
criteria' you used? 4) Purchase: where
did you buy? 5) Post-purchase
behavior.
5. Then, what is your thought after
identifying 5 steps of buying behavior?
Or what could have done better, from
a company (either your choice or other
brands) perspective, in order to satisfy
you and make you be a loyal
customer?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
