Module 5 Question 6 The owner of the Petreno Pharmaceutical Company is evaluating the expected annual sales for a new line of facial care products and estimates that there is a 60 percent chance that the product line will be extremely successful, in which case it will generate sales next year of 8.0 million. However, since the new product line has a unique appeal that will require substantial advertising by its manufacturer to gain consumer acceptance, there is a 40 percent chance that revenues for next year will be a modest 1.0 million. What is the expected level of revenues for the new product line? The expected total revenue for the new line of products is $ ___ million
Module 5 Question 6
The owner of the Petreno Pharmaceutical Company is evaluating the expected annual sales for a new line of facial care products and estimates that there is a 60 percent chance that the product line will be extremely successful, in which case it will generate sales next year of 8.0 million. However, since the new product line has a unique appeal that will require substantial advertising by its manufacturer to gain consumer acceptance, there is a 40 percent chance that revenues for next year will be a modest 1.0 million. What is the expected level of revenues for the new product line?
The expected total revenue for the new line of products is $ ___ million
There are 2 outcomes given in the question: Extremely successful or modest.
For Extremely successful outcome,
Probability = 60%
Revenue = 8 million
For modest outcome,
Probability = 40%
Revenue = 1 million
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