Q.14 At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budgeting/contracting. Ideation, or coming up with ideas for the campaign, occurs in parallel with (i.e., at the same time as,) the budgeting/contracting work which determines the costs and terms of the relationship. These activities take four and three weeks, respectively. Once ideation is complete, advertising content drafting begins and lasts two weeks. When the budget is set and the ad drafting is complete, the activity to determine the advertising channels can begin. Determining the ad channels takes three weeks. When ad drafting is complete and the advertising channels are determined, two activities can start. First, final campaign collateral can be developed over the next six weeks. The second activity is rollout planning, which requires four weeks. After collateral development and rollout planning are finished, the advertising campaign rollout is executed over the next three weeks. After the campaign rollout, the new ad campaign is complete and can be handed over to advertising operations group. Durations and costs and completely crashed durations and costs for all activities are provided in the table below. a) To reduce the project’s planned duration by one week, which activity should be crashed first to minimize the impact on project cost as much as possible? 1. Channel Determination 2. Budget and Contract 3. Rollout Planning 4. Collateral Development 5. None of the answers are correct. b) After reducing the project’s planned duration by two weeks by using the least cost activity to crash, which activities are not critical? 1. Campaign Rollout 2. None of the answers are correct. 3. Ideation 4. Rollout Planning 5. Ad Drafting
Q.14
At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budgeting/contracting. Ideation, or coming up with ideas for the campaign, occurs in parallel with (i.e., at the same time as,) the budgeting/contracting work which determines the costs and terms of the relationship. These activities take four and three weeks, respectively.
Once ideation is complete, advertising content drafting begins and lasts two weeks. When the budget is set and the ad drafting is complete, the activity to determine the advertising channels can begin. Determining the ad channels takes three weeks.
When ad drafting is complete and the advertising channels are determined, two activities can start. First, final campaign collateral can be developed over the next six weeks. The second activity is rollout planning, which requires four weeks.
After collateral development and rollout planning are finished, the advertising campaign rollout is executed over the next three weeks. After the campaign rollout, the new ad campaign is complete and can be handed over to advertising operations group.
Durations and costs and completely crashed durations and costs for all activities are provided in the table below.
a) To reduce the project’s planned duration by one week, which activity should be crashed first to minimize the impact on project cost as much as possible?
1. Channel Determination
2. Budget and Contract
3. Rollout Planning
4. Collateral Development
5. None of the answers are correct.
b) After reducing the project’s planned duration by two weeks by using the least cost activity to crash, which activities are not critical?
1. Campaign Rollout
2. None of the answers are correct.
3. Ideation
4. Rollout Planning
5. Ad Drafting
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 3 images
