Answered: Topic _ marketing question) What factor…

Topic _ marketing question) What factor should a supply chain manager must analyse before devising a Marketing Channel for any particular product or service?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Breakeven Analysis

Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.

Process analysis

The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.

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Topic _ marketing question) What factor should a supply chain manager must analyse before devising a Marketing Channel for any particular product or service?

People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.

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