Develop a marketing and integrated promotional plan for the new product/service to meet the needs of your organisation's global target markets. This plan must clearly show: a) Communication processes and current trends in advertising and promotion, including the impact of ICT and the internet b) Measurable goals and objectives c) Strategies for monitoring and control of the marketing and promotional plan

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MARKETING QUESTION) PRODUCT: Smart Lock for bicycles
Develop a marketing and integrated promotional plan for the new product/service to meet
the needs of your organisation's global target markets. This plan must clearly show:
a) Communication processes and current trends in advertising and promotion, including
the impact of ICT and the internet
b) Measurable goals and objectives
c) Strategies for monitoring and control of the marketing and promotional plan
Transcribed Image Text:Develop a marketing and integrated promotional plan for the new product/service to meet the needs of your organisation's global target markets. This plan must clearly show: a) Communication processes and current trends in advertising and promotion, including the impact of ICT and the internet b) Measurable goals and objectives c) Strategies for monitoring and control of the marketing and promotional plan
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