Develop a marketing and integrated promotional plan for the new product/service to meet the needs of your organisation's global target markets. This plan must clearly show: a) Communication processes and current trends in advertising and promotion, including the impact of ICT and the internet b) Measurable goals and objectives c) Strategies for monitoring and control of the marketing and promotional plan
Develop a marketing and integrated promotional plan for the new product/service to meet the needs of your organisation's global target markets. This plan must clearly show: a) Communication processes and current trends in advertising and promotion, including the impact of ICT and the internet b) Measurable goals and objectives c) Strategies for monitoring and control of the marketing and promotional plan
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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MARKETING QUESTION)
PRODUCT: Smart Lock for bicycles
![Develop a marketing and integrated promotional plan for the new product/service to meet
the needs of your organisation's global target markets. This plan must clearly show:
a) Communication processes and current trends in advertising and promotion, including
the impact of ICT and the internet
b) Measurable goals and objectives
c) Strategies for monitoring and control of the marketing and promotional plan](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F9cc137fb-a087-47c2-9513-92dd4832755c%2F2bd3ba72-ffa5-432e-a9af-9257acbddc3d%2F80romh_processed.png&w=3840&q=75)
Transcribed Image Text:Develop a marketing and integrated promotional plan for the new product/service to meet
the needs of your organisation's global target markets. This plan must clearly show:
a) Communication processes and current trends in advertising and promotion, including
the impact of ICT and the internet
b) Measurable goals and objectives
c) Strategies for monitoring and control of the marketing and promotional plan
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