1. Name a product that you think is underpriced. What price do you think should be charged? Why? What would be the benefits of that higher price for the company that sells the product? 2. Name a product that you think is overpriced. What price do you think should be charged? Why? What would be the benefits of that lower price for the company that sells the product? 3. Don't forget to mention the important factors for pricing (cost, market demand, competition, positioning strategy) in your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Name a product that you think is
underpriced. What price do you think
should be charged? Why? What would be
the benefits of that higher price for the
company that sells the product?
2. Name a product that you think is
overpriced. What price do you think should
be charged? Why? What would be the
benefits of that lower price for the company
that sells the product?
3. Don't forget to mention the important
factors for pricing (cost, market demand,
competition, positioning strategy) in your
answer.
Transcribed Image Text:1. Name a product that you think is underpriced. What price do you think should be charged? Why? What would be the benefits of that higher price for the company that sells the product? 2. Name a product that you think is overpriced. What price do you think should be charged? Why? What would be the benefits of that lower price for the company that sells the product? 3. Don't forget to mention the important factors for pricing (cost, market demand, competition, positioning strategy) in your answer.
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