What is the term for a low-cost good that requires little shopping effort?   Question 5 options:   a)  Unsought product   b)  Specialty product   c)  Shopping product   d)  Convenience product

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Q: Developing New Products (Chapter 12) 20. Consider the Apple iPhone 12 for the following question.…

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Q: What is Single-Price Tactic?

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Q: WHat is product package

A: ANSWER IS GIVEN BELOW:

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Q: Packaging has little influence on buying decisions.; True or False

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.