Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?
Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Plz solve it within 30-40 mins I'll give you multiple upvote

Transcribed Image Text:Task: Consider the different means of differentiating products
and services.
Product Differentiation
• Product form
• Features
• Customization
• Performance
• Conformance
• Durability
• Reliability
• Repairability
• Style
Service Differentiation
• Ordering ease
• Delivery
• Installation
• Customer training
• Customer consulting
• Repair & Maintenance
• Returns
Which ones have the most impact on your choices? Why?
Can you think of certain brands that excel on a number of these
different means of differentiation?
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