What is the difference between a product line and a product mix? Pick a national company (Nike, Proctor & Gamble, Chevrolet etc.) and describe both their product line and product mix.
What is the difference between a product line and a product mix? Pick a national company (Nike, Proctor & Gamble, Chevrolet etc.) and describe both their product line and product mix.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What is the difference between a product line and a product mix? Pick a national company (Nike, Proctor & Gamble, Chevrolet etc.) and describe both their product line and product mix. (from Chapter 9)
Expert Solution
Step 1
A product is a commodity or item sold by a company to its customers.
A product is created keeping in mind the needs and wants of the consumers in order to gain customer satisfaction and customer loyalty.
A product is known for its physical appearance and features that attract customers, also the quality of the product matters to be successful in this business.
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