The case distinguishes push and pull strategies. The case mentions that Sun Pacific heavily uses a pull strategy because the promotions target the end consumers of the supply chain. However, they also would have to promote to the retailers (B2B) customers as well to ensure they stock the product on their stores and outlets. Design promotional materials, including key selling points, that Sun Pacific could use to “sell” its product successfully to its B2B customers
The case distinguishes push and pull strategies. The case mentions that Sun Pacific heavily uses a pull strategy because the promotions target the end consumers of the supply chain. However, they also would have to promote to the retailers (B2B) customers as well to ensure they stock the product on their stores and outlets. Design promotional materials, including key selling points, that Sun Pacific could use to “sell” its product successfully to its B2B customers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The case distinguishes push and pull strategies. The
case mentions that Sun Pacific heavily uses a pull
strategy because the promotions target the end consumers of the supply chain. However, they also would
have to promote to the retailers (B2B) customers as
well to ensure they stock the product on their stores
and outlets. Design promotional materials, including
key selling points, that Sun Pacific could use to “sell”
its product successfully to its B2B customers
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