MARKET ACCEPTANCE -Need -Promotion -Distribution -Service product: full pumice stone bathmat

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MARKET ACCEPTANCE

-Need

-Promotion

-Distribution

-Service

product: full pumice stone bathmat

Expert Solution
Step 1: Introduction

A well-planned strategy that includes a number of essential components is needed to launch a new product on the market. Among these components, achieving market approval is of the utmost importance. In the case of the "Full Pumice Stone Bathmat," gaining recognition and trust requires taking specific measures to handle issues like need identification, promotion, distribution, and service quality, all of which are essential to the product's ability to satisfy customers' needs and wants.

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