Brand Name Aurora 7th Product Perfume Features A complex fragrance Content A mixture of rose, jasmine, lily and lavender Target Users Professional working women in the 25-45 age group Positioning Luxury goods Prices ¥777/50ml and ¥ 1277/100ml Sales Exclusive shops Distribution Strict codes of presentation
Brand Name Aurora 7th Product Perfume Features A complex fragrance Content A mixture of rose, jasmine, lily and lavender Target Users Professional working women in the 25-45 age group Positioning Luxury goods Prices ¥777/50ml and ¥ 1277/100ml Sales Exclusive shops Distribution Strict codes of presentation
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.6: Types Of Brand Strategies
Problem 1LO
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Question
Work out a new product release idea according to the information.
![Brand Name
Aurora 7th
Product
Perfume
Features
A complex fragrance
Content
A mixture of rose, jasmine, lily and lavender
Target Users
Professional working women in the 25-45 age group
Positioning
Luxury goods
Prices
¥777/50ml and ¥ 1277/100ml
Sales
Exclusive shops
Distribution
Strict codes of presentation](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa0fe7c32-b04f-47a7-9951-ab86a2c29395%2F81de0e3a-e063-4435-91b0-7d5426f172a6%2F618b0cd_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Brand Name
Aurora 7th
Product
Perfume
Features
A complex fragrance
Content
A mixture of rose, jasmine, lily and lavender
Target Users
Professional working women in the 25-45 age group
Positioning
Luxury goods
Prices
¥777/50ml and ¥ 1277/100ml
Sales
Exclusive shops
Distribution
Strict codes of presentation
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