Brand Name Aurora 7th Product Perfume Features A complex fragrance Content A mixture of rose, jasmine, lily and lavender Target Users Professional working women in the 25-45 age group Positioning Luxury goods Prices ¥777/50ml and ¥ 1277/100ml Sales Exclusive shops Distribution Strict codes of presentation
Brand Name Aurora 7th Product Perfume Features A complex fragrance Content A mixture of rose, jasmine, lily and lavender Target Users Professional working women in the 25-45 age group Positioning Luxury goods Prices ¥777/50ml and ¥ 1277/100ml Sales Exclusive shops Distribution Strict codes of presentation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Work out a new product release idea according to the information.

Transcribed Image Text:Brand Name
Aurora 7th
Product
Perfume
Features
A complex fragrance
Content
A mixture of rose, jasmine, lily and lavender
Target Users
Professional working women in the 25-45 age group
Positioning
Luxury goods
Prices
¥777/50ml and ¥ 1277/100ml
Sales
Exclusive shops
Distribution
Strict codes of presentation
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps

Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON


Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning