Answered: INTERNET SEGMENT Retail Price ($ per…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $66.00 6,000 No 6.3 300 13,000 70 70 539 539 10.0% Industry Average $76.28 6,225 None 6.3 300 14,350 111 76 538 538 10.0% Your Company vs. Ind. Avg. -13.0% -3.6% Same 0.0% 0.0% -9.4% -36.9% -7.9% +0.2% +0.2% 0.0% Based on the above data for your company, which of the following statements is false? Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. Your company had a price-based competitive disadvantage of 13.0%. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average."

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