Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
History and background of the company QVC?
Expert Solution
Step 1
The Qurate Retail Group owns QVC, an American free-to-air television network and flagship retail channel that specializes in televised home shopping. QVC is an abbreviation for "Quality Value Convenience." QVC, which was established in 1986 by Joseph Segel in West Chester, Pennsylvania, broadcasts to more than 350 million homes across seven nations, including the UK, Germany, Japan, and Italy, as well as China in a joint venture with China National Radio called CNR Mall.
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