See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how, and other capabilities, (b) cost sharing where value chain activities can be combined, and/or (c) leveraging use of a well-respected brand name. LO8-1, LO8-2, LO8-3, LO8-4 Bloomin’ Brands Outback Steakhouse Carrabba’s Italian Grill Bonefish Grill (market-fresh fine seafood) Fleming’s Prime Steakhouse & Wine Bar L’Oréal Maybelline, Lancôme, Helena Rubinstein, Kiehl’s, Garner, and Shu Uemura cosmetics L’Oréal and Soft Sheen/Carson hair care products Redken, Matrix, L’Oréal Professional, and Kerastase Paris professional hair care and skin care products Ralph Lauren and Giorgio Armani fragrances Biotherm skin care products La Roche–Posay and Vichy Laboratories dermo-cosmetics Johnson & Johnson Baby products (powder, shampoo, oil, lotion) Band-Aids and other first-aid products Women’s health and personal care products (Stayfree, Carefree, Sure & Natural) Neutrogena and Aveeno skin care products Page 178Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat) Prescription drugs Prosthetic and other medical devices Surgical and hospital products Acuvue contact lenses
See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how, and other capabilities, (b) cost sharing where value chain activities can be combined, and/or (c) leveraging use of a well-respected brand name. LO8-1, LO8-2, LO8-3, LO8-4
Bloomin’ Brands
Outback Steakhouse
Carrabba’s Italian Grill
Bonefish Grill (market-fresh fine seafood)
Fleming’s Prime Steakhouse & Wine Bar
L’Oréal
Maybelline, Lancôme, Helena Rubinstein, Kiehl’s, Garner, and Shu Uemura cosmetics
L’Oréal and Soft Sheen/Carson hair care products
Redken, Matrix, L’Oréal Professional, and Kerastase Paris professional hair care and skin care products
Ralph Lauren and Giorgio Armani fragrances
Biotherm skin care products
La Roche–Posay and Vichy Laboratories dermo-cosmetics
Johnson & Johnson
Baby products (powder, shampoo, oil, lotion)
Band-Aids and other first-aid products
Women’s health and personal care products (Stayfree, Carefree, Sure & Natural)
Neutrogena and Aveeno skin care products
Page 178
Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)
Prescription drugs
Prosthetic and other medical devices
Surgical and hospital products
Acuvue contact lenses
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