Once you have performed your feasibility analysis, it is important to determinethat a new venture is feasible in regard to the industry and market in which itwill compete. To do so, an entrepreneur must answer which of the followingquestions (select all that apply)Is the industry easily accessible, meaning is it a viable and practical market for a newventure to enter?Are there universally applicable products or services that can serve across industries,minimizing the need for industry-specific considerations?Are there industry positions with inherent negative attributes?Are there untapped or underserved markets within the industry that presentopportunities for innovation?

When starting a new business, it is important to consider the industry and market in which you will…

Answered: Once you have performed your…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Select two guest service innovations that have revolutionized the hospitality industry in the last 20 years. Then, discuss the evolution of each innovation and research at least two companies in the hospitality industry that have implemented each of these innovations to transform their guest service and experience. You may select to research a hotel chain, restaurant, cruise line, lodging facility, or even a casino. Brief background and description of each innovation and how it was introduced into the hospitality industry. A discussion of the impact of each innovation for the hospitality industry with respect to guest service or experience. Analysis of how the innovation has evolved or grown since its inception and how you predict it will continue to evolve with current trends and technological advances.
Please read and provide an example. Thank you https://hbr.org/2008/12/reinventing-your-business-modelLinks to an external site. Then provide some examples of disruptive innovations that you may have consumed or experienced or purchased, or that you know about. In what ways is the business model transformed by this product or service in that industry?
Colleges and universities, like all businesses, have strengths, weaknesses, and competitors. What would be considered to be an online university's internal strengths and weaknesses? Why? who would be the competitors to online universities? What are three external opportunities and three external threats?
Choose from the following agricultural/agribusiness industry that you are interested with. Be specific. Animal production or livestock industry Plant/horticulture industry Crop industry Fishery Others ( be specific) After choosing an industry, you are asked to research about it and be able to answer the following questions: How attractive is the market? In what way are competitors expected to respond if you enter the market? What is the current size of the market and how large is it expected to become? What are the current and projected growth rates?
Select an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.
Identify an existing business in the area that you believe would be an attractive franchising candidate. Provide 1.) a brief description of the business as well as a link to this business’ website or preferred social media platform;
Discuss the following for the Apple Inc. What kinds of products and/or services does the corporation provide/sell? How the company is performing?
Technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits. How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? Also discuss various socio-technical marketing strategies that influence consumer behavior to increase the adoption behavior? Come up with 2 examples
Review the following section from the article we previously covered, Experimenting in the Entrepreneurial VentureLinks to an external site. from the Harvard Business Publishing Coursepack. Minimum Viable Product MVP, section 2.3, step 3, pages 8-13. Look at your Business Model Canvas Map. Do you have a minimum viable product? If so, can you refine it more? If you don’t have one, what product would you like to provide to potential customers? If you have not already, decide on a minimum viable product for your business and write about it in a document (at least 50 words). Consider the following prompts when writing about your product: What is your minimum viable product? Why did you choose this product? What kind of reaction do you believe you will have from your customers?
Which environmental factors plays a vital role in selling the product or service in the market? Explain any two factors in detail with an example.
A retail chain is considering expanding into a new market. What factors should they consider before making this decision, and how can they determine if the new market is a good fit for their business?
Companies are constantly researching their economic status to determine the company's projected business performance. The scales of the economy are directly related to how to market the business. Determining the marketing strategy of direct mail marketing, text messaging marketing, search engine marketing, advertising experts, and/or digital marketing. In this discussion question, you will apply theory from your past courses in economics and marketing: Describe how you should consider inflation when analyzing your existing or new business idea/product/service or creating a strategic management approach? Provide three (3) options that you will consider for pursuing new market opportunities. How could the options for pursuing marking opportunities be applied to your career planning at the current stage of your career? You should consider the business idea or new product/service in your Capstone. Describe in details to support your response.

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