GO to the following website to find library resources and tutoring services by campus. http://www.spcollege.edu/libraries/  OR https://spcollege.libguides.com/Entrepreneur   What is the industry you have chosen to research and why?   Are you currently engaged in an entrepreneurial venture or planning to launch one within the next 6 months-1 year? Which databases and resources did you use? choose 3 What did you find the MOST useful and educational? (BE SPECIFIC and provide feedback for EACH resource listed in #3) What is the MOST interesting trend or data/fact you found about the industry during your research?  Make sure to include the citation for the trend(s) you provide.  [HINT:  In most cases this question should be answered using numbers (%, $, etc.)]

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.