Why or why not? What if a competitor was significantly cheaper - like 20%? How did you start using the product? Does customer experience have anything to do with your loyalty? What do you think builds customer loyalty to a product?
Today, most products are a commodity. For those that aren't, there are likely many close substitutes for most products and services.
Today's hyper-competitive environment offers consumers unprecedented choice,
Think about one product or service you use often or every day.
Write a paper on the following: Would you consider yourself loyal to this product?
Would you consider a competing product?
Why or why not? What if a competitor was significantly cheaper - like 20%? How did you start using the product?
Does customer experience have anything to do with your loyalty?
What do you think builds customer loyalty to a product?
Back up your assertions with published information.
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