In the last few years, approximately 105 million people, 36% of whom are women, watch the Super Bowl. The average media cost for a 30-second spoton the Super Bowl is $5 million dollars. Alternatively, a popular TV show costs $265,956 for a 30-second spot and reaches 10 million females perepisode. What is the CPM of the better buy if the goal is to reach females at the lowest cost per exposure?0.00 Currency (US)46 7135810PREVIOUS QUESTIONNEXT QUESTION

Cost Per Mille (CPM) is a crucial metric in advertising that helps businesses evaluate the…

Answered: In the last few years, approximately…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage. Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features
Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?
Bernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.
. Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market Planning
Criticize this advertisment from your point of view ? i attach the picture of ad.
People say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and satisfied. What is your reaction to this view?
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?
The Heinz ketchup advertisement by Ed Sheeran is intended for which audience and what demographics do they seem to be targeting , how do you know this (Be specific)?
Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?
While the aim of social marketing is to have consumers use the product to benefit themselves and society, the aim of commercial marketing is to have consumers purchase a product which benefits the company. O True O False
Which brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.
Do you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?

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