previously discussed, American Express is viewed as a status symbol and is marketed primarily towards affluent customers (Kotler & Keller, 2016). This does not appeal to the younger demographic, who typically have not yet obtained socioeconomic success. How American Express can attract the younger demographic, and people with low income to stay competitive on the market and increase sales/profits?
American Express faces the most competition in attracting the younger demographic. As previously discussed, American Express is viewed as a status symbol and is marketed primarily towards affluent customers (Kotler & Keller, 2016). This does not appeal to the younger demographic, who typically have not yet obtained socioeconomic success.
How American Express can attract the younger demographic, and people with low income to stay competitive on the market and increase sales/profits?
Introduction:-
The American Express Companies (AmEx) is a worldwide firm specialising in prepaid card solutions with headquarters at 200 Park road Boulevard in New York City's Brooklyn Park City area. The group was launched in 1850 and is part of the Stock Market Index Average's 30 constituents. The barbarian or emperor that features on the industry's well-known passenger's checks, card payments, and bank cards is the industry's emblem, which was introduced in 1958.
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