Select the appropriate message pattern and compose a message to an individual whose demographic/psychographic profile matches the target audience and try to get that person to subscribe to the magazine. You will need to evaluate the writing situation, adopt the most appropriate tone for speaking to this audience, and determine what should be emphasized, what is less important and what does not need to be included. Use your own words. Do not simply reorganize or cut-and-paste pieces of this prompt. When executing the message pattern, make sure you read the full description of the pattern, not just the order of the sections. This should not be a single-paragraph message.
Pretend you work for the marketing department of a publishing company. Recent demographic studies conducted by your company have identified a new niche market: lifelong surfers who have adapted their surf-culture lifestyle to the demands of middle age. According to your research, these potential customers are relatively affluent but live a modest lifestyle. Much of what they spend goes to travel or surf equipment upgrades. They are less interested in the latest surf contest results than in the broader spectrum of surfing culture, from travel destinations to technology to popular culture. Despite whatever other titles and affiliations they may hold, these potential customers strongly identify themselves as members of a unique surf subculture. To take advantage of this newly identified niche, your company has just started a new magazine, Surf4Life, which offers well-written articles and essays on various aspects of surf culture. The bi-monthly magazine features work from top surf photographers, exercise and health tips, recipes, product reviews and much more. The cost for the magazine is $5.99 on the newsstand and $36 for a one-year (six-issue) subscription. However, if readers purchase a subscription within the next 45 days, the cost is just $32 for one year, $60 for two years, or $75 for three years. Subscribers will also get a Surf4Life beach towel with each subscription. You have determined that emotion will be more effective than logic in appealing to this audience.
Select the appropriate message pattern and compose a message to an individual whose demographic/psychographic profile matches the target audience and try to get that person to subscribe to the magazine. You will need to evaluate the writing situation, adopt the most appropriate tone for speaking to this audience, and determine what should be emphasized, what is less important and what does not need to be included. Use your own words. Do not simply reorganize or cut-and-paste pieces of this prompt. When executing the message pattern, make sure you read the full description of the pattern, not just the order of the sections. This should not be a single-paragraph message.
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