In his article, "From converse All-Star to Bathu: Inside South Africas sneaker Mania (2023), Matimu Rikhotso indicates that the local sneaker (or tekkie) manufacturing industry is thriving in South Africa. You have decided to capitilise on this positive trend and launch your own line of sneakers. You will be using your understanding of culture and consumer behaviour to design a range of shoes that appeals to your chosen segment of consumers (ie your target group).   Provide an illustration of a sneaker that will be included in the launch range. Choose a sneaker shape add relevant design elements (colours, patterns, brand name, and or brand logo that will appeal to your target group. include labels for the elements you have chosen.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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In his article, "From converse All-Star to Bathu: Inside South Africas sneaker Mania (2023), Matimu Rikhotso indicates that the local sneaker (or tekkie) manufacturing industry is thriving in South Africa. You have decided to capitilise on this positive trend and launch your own line of sneakers. You will be using your understanding of culture and consumer behaviour to design a range of shoes that appeals to your chosen segment of consumers (ie your target group).

 

Provide an illustration of a sneaker that will be included in the launch range. Choose a sneaker shape add relevant design elements (colours, patterns, brand name, and or brand logo that will appeal to your target group. include labels for the elements you have chosen. 

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