In your own understanding, what are the hidden secrets and rationale for the perceived success stories of companies such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers from building generic products to being megabrands they are today?
In your own understanding, what are the hidden secrets and rationale for the perceived success stories of companies such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers from building generic products to being megabrands they are today?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In your own understanding, what are the hidden secrets and rationale for the perceived success stories of companies such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers from building generic products to being megabrands they are today?
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