This week's post is focussed on one of the most critical functions in building generic products into megabrands such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers. We shall be searching and sharing the hidden secrets and rationale for their perceived success stories.

This week's post is focussed on one of the most critical functions in building generic products into megabrands such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers. We shall be searching and sharing the hidden secrets and rationale for their perceived success stories.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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