Visit the Amazon website (www.amazon.com) and describe the benefitsit offers to consumers. Click on the “Try Prime” button. Which kinds ofneed appeals does Amazon use to encourage shoppers to join? Tracehow you might go through the steps in the consumer decision processto make a purchase on Amazon. In which steps does Amazon excel,and where could it improve?

Visit the Amazon website (www.amazon.com) and describe the benefitsit offers to consumers. Click on the “Try Prime” button. Which kinds ofneed appeals does Amazon use to encourage shoppers to join? Tracehow you might go through the steps in the consumer decision processto make a purchase on Amazon. In which steps does Amazon excel,and where could it improve?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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