Like the traditional marketplace, the digital mar- ketspace offers marketers opportunities to create time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? Take a shopping trip at a virtual retailer of your choice (don’t buy anything unless you really want to). Then compare the time, place, form, and possession utility pro- vided by the virtual retailer to that provided by a traditional retailer in the same product category.

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