Mindy immigrated to Canada when she was 10. She bought her first washing machine in her 30s, but still washes all her white clothes by hand like she did in her old country. They believed that the best wash came by hand. What affected Mindy’s consumer buying process? Question 3 options:
Mindy immigrated to Canada when she was 10. She bought her first washing machine in her 30s, but still washes all her white clothes by hand like she did in her old country. They believed that the best wash came by hand. What affected Mindy’s consumer buying process? Question 3 options:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mindy immigrated to Canada when she was 10. She bought her first washing machine in her 30s, but still washes all her white clothes by hand like she did in her old country. They believed that the best wash came by hand. What affected Mindy’s consumer buying process?
Question 3 options:
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Cultural values
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Social Class
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Social influencers
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Subcultur
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