Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing and marketing in the cultural industries?
Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing and marketing in the cultural industries?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing
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Expert Solution
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Step 1
Traditional marketing vs Marketing in the art
Traditional marketing |
Art Marketing |
1. It refers to traditional marketing channels such as newspapers, television, banners, billboards, pamphlets, and so on. | 1.The systematized technique of drawing attention to and interest in an artist or piece of art is known as art marketing. |
2.Traditional marketing allows businesses to easily target an audience at a local level, such as within a city or locality. | 2.Begin by making genuine connections with your buyers. You may not care whether or not people like you, but connections mean more than just a sale. |
3.Traditional marketing methods incur higher costs because physical copies of print media advertisements are required. |
3.It is Incur higher cost but the is more than the cost. |
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