Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing and marketing in the cultural industries?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing
and marketing in the cultural industries?
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Expert Solution
Step 1

Traditional marketing vs Marketing in the art

Traditional marketing

Art Marketing
1. It refers to traditional marketing channels such as newspapers, television, banners, billboards, pamphlets, and so on. 1.The systematized technique of drawing attention to and interest in an artist or piece of art is known as art marketing.
2.Traditional marketing allows businesses to easily target an audience at a local level, such as within a city or locality. 2.Begin by making genuine connections with your buyers. You may not care whether or not people like you, but connections mean more than just a sale.
3.Traditional marketing methods incur higher costs because physical copies of print media advertisements are required.

3.It is Incur higher cost but the is more

than the cost.

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