A sunglasses retailer is trying to determine if there is a significantmarket for its merchandise in a specific mall location where it isconsidering opening a store. It has an active Facebook page wherecustomers routinely visit to get coupons and comment on the latestsunglasses offered. How can this retailer use Facebook and FacebookInsights to decide if it should open the new store?
A sunglasses retailer is trying to determine if there is a significantmarket for its merchandise in a specific mall location where it isconsidering opening a store. It has an active Facebook page wherecustomers routinely visit to get coupons and comment on the latestsunglasses offered. How can this retailer use Facebook and FacebookInsights to decide if it should open the new store?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a specific mall location where it is considering opening a store. It has an active Facebook page where customers routinely visit to get coupons and comment on the latest sunglasses offered. How can this retailer use Facebook and Facebook Insights to decide if it should open the new store? |
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