. Chapter 17 discusses how mobile apps are often used in omni-channel shopping. Brainstorm some ideas about how the Wawa app could be used to encourage more in-store purchases, as well as those made on mobile ordering from other places?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. Chapter 17 discusses how mobile apps are often used
in omni-channel shopping. Brainstorm some ideas about how the Wawa app could be used to encourage
more in-store purchases, as well as those made on
mobile ordering from other places?

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