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Olipop's initial price is set for $1.50 temporarily.   https://drinkolipop.com/ Which one of the following retailers would be the best fit for this product? (Highlight one answer) Walmart – a full-line discount supercenter 24-Hour Fitness – a gym/fitness center with retail products GNC – a category vitamin/supplement specialist Whole Foods – a specialty grocery store

Olipop's initial price is set for $1.50 temporarily.   https://drinkolipop.com/ Which one of the following retailers would be the best fit for this product? (Highlight one answer) Walmart – a full-line discount supercenter 24-Hour Fitness – a gym/fitness center with retail products GNC – a category vitamin/supplement specialist Whole Foods – a specialty grocery store

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I am leaning towards Walmart due to it being a full-line discount supercenter and Olipop's initial price is set for $1.50 temporarily.

 

https://drinkolipop.com/

Which one of the following retailers would be the best fit for this product? (Highlight one answer)

  1. Walmart – a full-line discount supercenter
  2. 24-Hour Fitness – a gym/fitness center with retail products
  3. GNC – a category vitamin/supplement specialist
  4. Whole Foods – a specialty grocery store

Explain your answer using course concepts:

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