How does the dual nature of the physician's role as both advisor and provider support the demand inducement hypothesis?
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How does the dual nature of the physician's role as both advisor and provider support the demand inducement hypothesis?
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- How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships.