What is time poverty, and how can it influence our purchase decisions? 2. A consumption situation has a buyer, seller, and a product. What else would you add? 3. List three separate motivations for shopping, and give an example of each. 4. What are some important pros and cons of e-commerce? 5. List three factors that help to determine store image.
What is time poverty, and how can it influence our purchase decisions? 2. A consumption situation has a buyer, seller, and a product. What else would you add? 3. List three separate motivations for shopping, and give an example of each. 4. What are some important pros and cons of e-commerce? 5. List three factors that help to determine store image.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What is time poverty, and how can it influence our purchase decisions?
2. A consumption situation has a buyer, seller, and a product. What else would you add?
3. List three separate motivations for shopping, and give an example of each.
4. What are some important pros and cons of e-commerce?
5. List three factors that help to determine store image.
6. What is the difference between unplanned buying and impulse buying?
7. How do business models in the sharing economy differ from traditional purchase processes?
8. What is the difference between recycling and lateral cycling?
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