Answered: Whether we realize it or not, our…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

Whether we realize it or not, our culture, our family, our norms have significant actions on our behaviors. Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior. For example, my mother always used Tide detergent. Because of this influence on me growing up, I use Tide detergent. Are there better detergents out there? Probably, but because of the familiarity of my mother using Tide, I probably will not try another brand. This next example is really "silly". My dad did not like Chevrolets, at all! Because of the cultural family influence I have never purchased a Chevrolet and now my two daughters have never purchased a Chevrolet. Is there any science or logical reasoning behind the consumer decision? NO....and for all I know Chevrolets could be better than other vehicles. Think of how hard this is for a business or product that is trying to market to you.

Expert Solution

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions