Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant
Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant
Marketing mix:
Marketing mix refers to the way by which an organisation does business with the help of its products, setting prices, and giving promotions for it. Whatever the firm does to achieve its marketing objectives comes under marketing mix.
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