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Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant

Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant

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