Answer the following questions in a single document:Select an organization (or make one up) that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer. Select an organization (or make one up) that markets to other businesses. Discuss how online shopping has changed in the business-to-business market using an example. please kindly include references and a link

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Answer the following questions in a single document:

Select an organization (or make one up) that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
Select an organization (or make one up) that markets to other businesses. Discuss how online shopping has changed in the business-to-business market using an example.
please kindly include references and a link

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