Summarize the key points from the video in terms of what you have learned regarding how marketing plans differ at various levels in an organization. In your summary, reflect on, and explain, how you will apply what you have learned in a real-world, professional context Link to video: https://youtu.be/bilOOPuAvTY

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.