Take a look at the websites for Apple (www.apple.com), Dell (www.dell.com), and Lenovo (www.lenovo.com) and answer the following questions. How are each of these companies appealing to their potential customer? Are they using emotions, facts, comparisons, or other factors? How effective do you believe each of them to be?
Take a look at the websites for Apple (www.apple.com), Dell (www.dell.com), and Lenovo (www.lenovo.com) and answer the following questions. How are each of these companies appealing to their potential customer? Are they using emotions, facts, comparisons, or other factors? How effective do you believe each of them to be?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Take a look at the websites for Apple (www.apple.com), Dell (www.dell.com), and Lenovo (www.lenovo.com) and answer the following questions. How are each of these companies appealing to their potential customer? Are they using emotions, facts, comparisons, or other factors? How effective do you believe each of them to be?
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