Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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List 5 pros and 5 cons of online shopping?
Expert Solution
INTRODUCTION:
In the traditional times, there was the barter system. The people of the society used to fulfill their needs by exchanging products and commodities. Then came the selling process, where there were two parties and the buying and selling was done.
After that came the marketing process in which a lot of emphasis is being paid to maintain relations with the customers and make them hardcore loyal to the products of the organization. The main motive of organizations these days is to satisfy the consumers of the organization and to treat them as their king.
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