can buying center or buying siutation be used in everyday life? explain
Buying situation refers to the surrounding or the environment a buyer faces when making a purchase decision is known as buying situation. It is the paradigm of purchase of a buyer which is basically measured by the experience and information a buyer relates to the product or service which he or she is about to purchase in the market.
There are three type of buying situations-
- Straight Re-Buy
- Modified Re-Buy
- New Task
Buying Centers are the group of people in a particular organization who make the buying decision as the organization have permanent departments that consists people who shop to make a living. They people can have different titles such as purchasing managers, purchasing agents, procurement officers, etc.
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