Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What are various Cost and Benefits associated with the nterprise Systems?
Expert Solution
Introduction
Cost-benefit analysis is an approach to estimate the strengths and weaknesses of a system. This analysis tool also assists in selecting the best alternative from the available alternatives.
The cost-benefit analysis predicts whether the benefits of a given project outweigh its cost and how much in comparison to other alternatives. This kind of analysis is used in every activity which involves financial investment.
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