Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
- What are switching costs? What role does technology play in strengthening a firm's switching costs?
Expert Solution
Step 1
Cost in a business firm is an expense incurred that a business bear to take on its efforts to sell a product and service. Businesses take a lot of expenses like rent, payroll, and inventory costs, which the business has to pay in a given timeframe for the smooth functioning of all activities in the firm or organization.
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