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1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.

1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.
Transcribed Image Text:1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.
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Background

There are several internal factors that impact the purchase behavior of customers and there are many situational and social factors that affect the choices made by customers. Social class is the rank of customers in the society based on their income, status, occupation, assets and education as well.

The benefit of studying the social class of customers is that marketers can manufacture the products by knowing the likes and dislikes of the customers. Marketers can offer the products according to the status of the customers.

 

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