Compare your m-commerce requirements to those of an average rural African person. Do you think the MobiKash offering is appealing in its entirety, in part (if so, in what ways? ), or not at all?
Compare your m-commerce requirements to those of an average rural African person. Do you think the MobiKash offering is appealing in its entirety, in part (if so, in what ways? ), or not at all?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Compare your m-commerce requirements to those of an average rural African person. Do you think the MobiKash offering is appealing in its entirety, in part (if so, in what ways? ), or not at all?
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